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H I T Z



How to: Expand your business to the internet. Here is a to-do list for you to follow to create a successful business web.

We provide as much help as you need in using Microsoft® FrontPage® to create your web site. We will even do all the work for you or just help you over the rough spots. Training and support services are provided for individuals or company groups. Most support is provided over the phone, however on-site services can be arranged. NEW! for users of Windows XP who have a broadband connection to the internet: Remote Training.

Concept

It is a good idea to articulate your business concept in a written document. This document can be your outline for creating a business web site.

Call  for a free initial telephone consultation. 

Toll free: 1-866-535-6305
(717) 593-9410 
9-5 EST Mon-Fri

Domain name

www.yourcompany.com 

This is your web address, a good web internet name is quite valuable. Now available from several registrars, cost has dropped by a least half from the old standard of 2 Years @ $35 per year. We now provided .com .net or .org names for $10 a year and less!

Web Hosting

This is the hardware and software that presents your web site on the internet. 

Fast, reliable service is the name of the game. For ease of use we use Windows  servers and provide Server Accounts with FrontPage Server Extensions for total support of all the FrontPage features.

Email setup

Yourname@yourcompany.com 

Once you have your domain name hosted we can set up your email. You can have as many email names as you need or you can just have everything sent to one place with a catchall email address. anything@yourcompany.com will get sent to you!

Auto-responders

Email feature that answers email automatically

When people send you an email you may not be able to answer right away, this feature automatically sends an answer so the sender knows that you care.

Content Creation

When people go to your web site what they see is known as the 'content'.

Content comes in  many forms.  Content may be interactive or passive.  

Graphics Design

The web is a visual medium, this is what sets it apart. People expect to see graphics. Colors, pictures, sight and sound. Otherwise they may leave your page for a more interesting one. 

If you have a logo it can be easily incorporated into your web site. Themes from brochures or other business publications can also be utilized. We can provide standard public domain and licensed graphics as well as custom design elements for your web page as necessary. FrontPage itself has limited graphic design capability, but Microsoft includes another program called Image Composer. 

Digitize graphics

Scanning of logos, photos. 

These items must be in the proper format, and optimized for the web to achieve a balance of the number of colors in the pallet, resolution, appearance, and minimized for file size. 

Copy writing

Even the best photo needs a caption.

Concise writing is the other half of good content on the web. We can help you get your message across.

OCR Text

Scanned words must go through Optical Character Recognition to be turned into text that can be edited in a word processor.

This is sometimes necessary for text that is not readily available in electronic format. It is not practical to place large images of text on a web site as they take to long to load. OCR has improved greatly and we can scan text from brochures and newspapers, but the resulting product needs a lot of proof reading and reformatting to make it web ready.

Page Design

What type of impact do you want your page to have?

Sleek, industrial, modern, gothic, country, informative, magazine or newspaper? Like a TV or movie?  Whatever your style keep it simple, clean, and easy to use. FrontPage includes many standard themes or you can create your own. 

Layout and Page Creation

FrontPage 2002/2003. Easy enough for casual use yet powerful enough for professionals. Special features for multiple authors and large web sites.

This is our tool of choice for putting it all together. We can show you how to update your page and create new pages based on templates we create.

Web Database 

You will likely need a web database to keep track of things.

Many commercial sites are almost entirely database driven. FrontPage makes it easy to get information into and out of your database on the web. 

Forms

People interact with web forms for most everything they do on your website.

Forms in turn can generate email, update a the database, display information. FrontPage makes it possible to create many type of form based systems with out any code programming. 

User Login

Not just for security anymore, it's good to know who your users are and give them what they want. 

User Login procedures can allow you to collect data in exchange for privileges on your web site or create pay services that deliver services or information right over the web.

Cookies

Cookies are a fact of life on the web, they help you track what users are doing on your web site. 

Using cookies you can recognize a user when they return to your site. 

ASP

Active Server Pages

This is programming for web pages. FrontPage has wizards that can create some types of ASP pages for you. We provide programming for special needs not covered in FrontPage.

E-Commerce

Shopping carts etc.

If you are selling 'widgets' you may want to get an  e-store or shopping cart system. Why reinvent the wheel, we have them! 

SSL

Secure Socket Layer

Security for shopping over the internet. Don't worry we provide that. 

Merchant Account

To take credit cards you first need a Merchant Account.

Warning: fees for credit card usage on the internet vary widely! It is worth it to shop around. 

Credit Card

There are alternative pay schemes available on the internet cheaper than credit cards.

Most businesses are only collecting credit card information, the actual authorization are done later when the orders are processed. Alternatively, we use PayPal, people can pay you from their credit card or direct from their bank account, you get your money by direct deposit.

Authorization

If you do take credit cards you may need on-line authorization.

Some products and services can be delivered right over the internet making on-line authorization a must for complete automation of the sales process.

Order fulfillment

You web database can not only take orders but can help fill them as well.

Business to business transactions can be automated over the web. Also interaction with existing systems can be facilitated to provide order data to fulfillment centers or put product availability data online for the internet shopper.  

Search Engine Submission and Web Site Promotion

When your site is complete You want to let people know about it.

This aspect of the internet is becoming more and more commercial. Getting into Yahoo is still a lottery but now the ticket is $300.00. Without regular search engine submission you may have no real presence on internet listing services. We know how to get you good listings at the lowest possible cost.

 

 

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